Shopify markets

The Shopify Markets rule in Context lets you personalize your storefront experience based on the market your visitor belongs to, all within a single Shopify store. By detecting the active market, you can display localized content, promotions, or messaging tailored to specific regions or customer segments. For example, highlight a Europe-only sale, promote Canada-specific shipping options, or show different product messaging to U.S. vs. international visitors.

This rule type builds on the power of Shopify Markets by allowing you to create even more relevant, market-aware experiences, without the need for multiple stores or complex workarounds. With Context, it’s easier than ever to align your content with your global strategy and deliver localized experiences that convert.

Create sophisticated recipes

Explore more Context rule types such as Customer segment(s), Date range, Domain referrer, Geographic location, Login status, Shopify markets, Time zone, All visitors, UTM parameters and Weather to expand or refine your conditions.

On this page

• Shopify markets
• Create sophisticated recipes