All visitors
This rule applies to every visitor who lands on your storefront. Use it when you want content to appear universally—no targeting, filtering, or specific conditions. Because this rule shows to everyone by design, you cannot add any additional rules, conditions, or refinements. It’s the simplest way to ensure your content is always visible, regardless of who visits.
Create sophisticated recipes
Explore more Context rule types such as All visitors, Customer segment(s), Date range, Domain referrer, Geographic location, Login status, Product tags, Shopify markets, Time zone, UTM parameters and Weather to expand or refine your conditions.
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