All visitors

This rule applies to every visitor who lands on your storefront. Use it when you want content to appear universally—no targeting, filtering, or specific conditions. Because this rule shows to everyone by design, you cannot add any additional rules, conditions, or refinements. It’s the simplest way to ensure your content is always visible, regardless of who visits.

Create sophisticated recipes

Explore more Context rule types such as Customer segment(s), Date range, Domain referrer, Geographic location, Login status, Shopify markets, Time zone, All visitors, UTM parameters and Weather to expand or refine your conditions.

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• All visitors
• Create sophisticated recipes