Customer segments

Klaviyo Customer segments

Leverage Klaviyo customer segments to control your content variations. Simply enable the Klaviyo integration in Context’s Settings.

Shopify customer segments

Shopify customer segments are groups of customers who share similar characteristics, behaviour, and needs. By identifying and segmenting your customers, you can better understand their preferences and create tailored marketing campaigns to meet their specific needs.

Shopify allows you to create customer segments based on a variety of criteria, including:

• Order history: You can segment customers based on the products they've purchased, the frequency of their purchases, and the amount they've spent.
• Geographic location: You can segment customers based on their location, which can help you tailor your marketing efforts to their specific region.
• Demographics: You can segment customers based on demographic factors such as age, gender, income, and education level.
• Customer behaviour: You can segment customers based on how they interact with your store, such as whether they have abandoned a cart, how frequently they visit your store, or whether they have left product reviews.

Why create Shopify customer segments?

By segmenting your customers, you can create tailored content variations that reach directly to your customers' specific needs and preferences, which can help improve customer loyalty, increase sales, and drive business growth.

How to create Shopify customer segments

You can create customer segments in Shopify by following these steps:

1. Log in to your Shopify admin and click on the "Customers" tab in the left-hand menu.
2. Click on the "Create a Segment" button.
3. Name your segment and select the criteria that you want to use to define your segment. You can choose from a variety of criteria, including order history, geographic location, demographics, and customer behaviour. Explore Shopify-based customer segment filters.
4. Once you've selected your criteria, click on the "Preview Segment" button to see a list of customers who meet your criteria.
5. If you're happy with your segment, click on the "Save Segment" button to save it to your customer list.

By using customer segments effectively, you can improve your marketing efforts and build stronger relationships with your customers.

How to use customer segments in Context

1. Navigate to the Recipes tab and select the desired recipe
2. Select the Rules tab and create a rule
3. Select the Customer segments rule type
4. Select 1 or more Customer segments from the list of Shopify customer segments displayed
5. Click Save. That’s it! Simple right?

Create sophisticated recipes

Explore more Context rule types such as All visitors, Cart count, Cart products, Cart value, Customer segment(s), Date range, Domain referrer, Geographic location, Login status, Product tags, Shopify markets, Time zone, UTM parameters and Weather to expand or refine your conditions.

On this page

• Customer segments
• Klaviyo Customer segments
• Shopify customer segments
• Why create Shopify customer segments?
• How to create Shopify customer segments
• How to use customer segments in Context
• Create sophisticated recipes