Version history
If you have questions, feel free to shoot us a note from the support form
‣
⭐️ What’s new (EVERYTHING)
- All-new design – A fresh, modern UI built for clarity and speed (utilizing Shopify’s Polaris).
- New rule types – Expanded targeting options beyond what was previously available.
- Shopify markets
- Time zones
- Login status
- Self-identification (coming soon)
- Performance boost – Faster UI interactions and smoother workflows.
- Improved analytics – Clearer insights into personalized content performance (More to come).
- Real-time section editing – Show, hide, add, and rearrange theme sections per audience.
- Seamless theme editor integration – Works directly with your native theme sections; no extra templates or custom code required.
- Includes updates to how we handle inline javascript seen in some theme sections
- Enhanced previews – Preview recipes and personalized sections without needing to enable them for visitors.
- Simplified pricing options - Two plans differentiated by features (no longer differentiated by the number of sessions used).
- Unlimited sessions – All plans now include unlimited session usage.
‣
⭐️ What’s new
- Added support for Design Packs,
- Made it possible to personalize the discounts displayed to the customer,
- Added the ability to add a product to the cart from a promotional banner,
- PageFly sections are now treated as variants.
‣
⭐️ What’s new
- New Context website
- Updates to documentation
- We created a Partner Program
- Added theme support for:
- Archetype themes
- Maestrooo themes
- Pixel Union themes
- Clean Canvas themes
- Fluorescent themes
- Implemented video filters
- Added the ability to display product information based on the product number in the UTM.
- Added a loading state to preview buttons screens. This change ensures Marketers can preview their recipes as intended before running them in the wild.
/w=1920,quality=90,fit=scale-down)
🔥 What’s coming
- We are working on full support for:
- We have a new dynamic rule type coming really soon. I can’t wait to share the details.
‣
⭐️ What’s new
📈
Context got some MAJOR metrics love ❤️
Learn more
Metrics
- All new metrics 🚀
- At the recipe level, Context presents the:
- number of sessions
- number of impressions
- percentage of engagement with sections that have been swapped out when the recipe ran
- Units per transaction (UPT) sold when an individual recipe has run
- Average order value (AOV) when an individual recipe has run
- Conversion rate (CVR) when an individual recipe has run
- At the section level, Context presents the:
- section name
- content variation name
- number of impressions for each individual section
- percentage of engagement for each individual section
- Google Analytics - If you have Google Analytics enabled on your storefront, Context will now automatically send events
Functionality
- Added support for product variants
Updated UI improvements
- Moved the enable/disable button to the dashboard for better visibility and control
- Moved the preview buttons on Recipes to the header for better visibility
- Added preview buttons to the recipes on the dashboard for better visibility
- Updated the look of the subscription page
- Added better caching of individual recipes
- Recipes are now cached for the entire session enabling much better performance
Documentation updates
- Lots of new screenshots and explainer videos
🔥 What’s coming
🙏
We’ve had some incredible support from the theme developer community.
- We are actively working towards having support for the complete family of themes by each of the major theme development companies.
- We’re adding support for product metafields
‣
⭐️ What’s new
🚧
Context blocks are now deprecated. This is a HUGE change… We know 🙌
You probably want to know why, right?
Over the past 9 months we’ve been working with agencies, marketers, and store owners. What became clear is that everyone has spent a lot of time crafting the look and feel of the stores they manage, and asking them to replace their Shopify theme sections with Context blocks was a BIG ask.
Well the good news is we listened. We went back to the drawing board and developed a way to scan your existing Shopify sections, and instantly turn them into areas of personalization (It works like the Context blocks did, except without any of the effort).
This change is HUUUUUUUUUGE. It means we’ve removed all of the complicated bits, effectively enabling any Shopify store to have personalization capabilities out-of-the-box.
We can’t wait to hear what you think about the simplified personalization experience.
‣
⭐️ What’s new
- Developers can now create custom blocks using the Mustache. This means that any page element can be instantly personalizable.
- You can now control the block height of all blocks from within the theme builder. This then gets reflected dynamically in the variation editor.
- We added a new block type for HTML. This means you can inject HTML based on personalization rules.
🔥 What’s coming
- We’re building out a collections block. This means you’ll be able to deliver personalized collections based on rules.
- We’re adding support for “time” in the date range rule.
2x/w=1920,quality=90,fit=scale-down)
‣
/w=1920,quality=90,fit=scale-down)
⭐️ What’s new
- A single Context block (no more Context sections required)
- content creation within the Context app, eliminating the bouncing back and forth between the Context app and the Shopify theme editor
- the ability to share content across your templates (Ex. Banners can be shared across templates)
- an all new Recipe UI to streamline the experience
- a new integrations page, and built our first connection to Klaviyo
- a free plan so you can feel comfortable testing out the product
🔥 What’s coming
- Developers can create custom blocks using the Mustache templating language (We’re almost done)
- We’re adding the ability to add content by block type from a content menu. This means that you can create all of your banners in one place, then move onto all of your image + text blocks. This should really streamline things for power users (We’re very close)
- We're creating new block types. However, if there's a block type that you're looking for. Give us a shout and we'll do our best to get it created for you
- For each personalization recipe, you'll have the ability to preview each template with your selected content variations
📒 Updated documentation
💡
All documentation has been updated, including new images of the application. There’s a couple of sneak peaks at features like the developer experience for custom blocks 🤫
- Default content: All content is now created in the Context app with our new block editor. We needed to provide a way to add default/fallback content for each block. This is the state of your store when no personalization conditions apply.
- Creating custom blocks (Att: Agencies & Developers)
- Getting started
- Rule types
On this page