Getting started

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Context caches recipes for returning visitors to ensure a fast, consistent experience. For admins testing multiple recipes, caching can be tricky. To avoid issues:

Open a new incognito window for each test to bypass caching.
Use the preview button to see variations without caching.

What’s a recipe?

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If no content variations are selected within a specific section, your store will display the default content for that section.

A recipe in Context is a combination of content variations, rules, and analytics that help personalize your Shopify store. Recipes allow you to:

Create content variations using your native Shopify theme sections.
Apply rules to determine when and where variations should be displayed.
Measure success through analytics.

Creating a recipe

Give your recipe a unique name, then select "Create Recipe."

Content variations

Context enables dynamic content variations using your native Shopify theme sections and the native Shopify theme editor. Once installed, Context scans your templates and identifies all sections applied to your templates. Each section is categorized by the template it belongs to (e.g., homepage, collections, product pages, etc.).

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With Context, you can show, hide, add, or rearrange sections dynamically based on the rules you define within the recipe.

Creating Variations

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Your default theme content will remain unchanged unless a rule triggers a recipe to run. Any variations selected within the recipe will get displayed to that audience.

To create content variations:

Select the “+ Variation” button in Context to create a new variation.
Using the native Shopify theme editor configure your content variations for the new audience.
Select the variation and save the recipe

A/B Testing

Easily test multiple content variations without writing code. Select two or more variations within any section, and A/B testing will be automatically enabled.

Learn more

Rules

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You can combine rules to create more targeted customer experiences.

Rules define the conditions under which content variations are displayed. Context supports rules based on:

Customer Segmentation (Shopify and Klaviyo)
Date Range
Geographic Location
UTM Parameters
Domain Referrer
Weather

Recipe Hierarchy

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Context evaluates recipes from top to bottom.

The order of recipes on the dashboard is important to understand.

When a user visits your store, Context starts evaluating which recipe applies to them. Since multiple recipes could be triggered for a given visitor, their order determines which one takes effect.

Once Context finds the first matching recipe, it loads the associated content variations.

Example

Imagine you have three recipes targeting visitors from Toronto:

Toronto Visitors – Displays generic content for users in Toronto.
Warm Weather in Toronto – Displays summer-related content when it's warm.
Cold Weather in Toronto – Displays winter-related content when it's cold.

Since Context evaluates recipes from top to bottom, if "Toronto Visitors" is listed first, it will always trigger before the more targeted weather-based recipes.

To ensure visitors see content relevant to the weather, the warm and cold weather recipes should be placed above the general Toronto recipe. That way, Context will check for weather conditions first before defaulting to the general location-based recipe.

Ordering recipes is simple

Select the ordering icons on the left side of each recipe and drag it into the most effective position.

Analytics

Analytics allow you to track the performance of your recipes and optimize personalization efforts.

Learn more

On this page

Getting started
What’s a recipe?
Creating a recipe
Content variations
Creating Variations
A/B Testing
Rules
Recipe Hierarchy
Example
Ordering recipes is simple
Analytics

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