Impressions
It’s important to note the impression numbers shown in Context are the result of running personalization recipes. Context metrics ONLY display the results from your personalization efforts. Your default store metrics continue to be displayed within Shopify’s Analytics section
Impressions refers to the number of times your visitors have actually seen the section of content that has been swapped. The section has to be seen within the visitors viewport for it to be registered as an impression.
2x/w=3840,quality=90,fit=scale-down)
On this page