Conversion rate (CVR)
What is a conversion rate?
Conversion rate is calculated by dividing the number of conversions by the total number of interactions or visits to your store, expressed as a percentage.
Store owners consider it to be highly important because it affects the return on investment (ROI) of all your other marketing efforts. Whether a potential customer visits the site from a social media campaign or Google Ad, a higher conversion rate means you’ll see a bigger return on those campaigns. Assuming your traffic stays the same, if your store can convert 2% of website visitors instead of 1%, your revenue doubles.
Total visits to your website
This represents the overall number of visitors who have accessed your store within a specific time period. It includes all interactions and sessions, regardless of whether a conversion occurred.
In Context, a conversion is calculated by dividing the total number of conversions by the total number of tailored experiences from your recipes. This gives you the conversion rate, which indicates the percentage of visitors who completed the desired action after experiencing the tailored content.