This is where the magic happens
Rules are the conditions which trigger your variations of content to be displayed. You could display rain gear running products to users when it’s raining, or display a call-to-action to customers visiting from Toronto. Or a combination of both like displaying rain gear (weather) to visitors from Toronto (location).
Rules ensure you deliver the right products and messaging, to the right customers, at the right time.
Context offers rules based on:
- Customer Segmentation (Shopify and Klaviyo)
- Date Range
- Geographic Location
- UTM Parameters
- Weather
- many more rule types to come…
Getting started with rules
Simply click the “Create your first rule” button to get started.
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Select your rule(s)
Select your first rule type.
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Apply your conditions
Apply the conditions that will display your content variations to the right people at the right time.
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Combine rules for more targeted marketing
Context allows you to combine rules to create personalized customer experiences.
More doesn’t mean better
Combining rules can be powerful. However, make sure you’re not narrowing your market to the point where it doesn’t match any visitors.
It’s common to try and get so personalized that you end up with conditions that don’t match real visitors to your store.
Know your market, be realistic, and test recipes for the most efficient and effective forms of content personalization.
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Select your content
Don’t forget to choose the variations you want to display based on the rules you apply.
Save your changes 😉
Learn more about individual rules
