Engagement is arguably the most important metric to pay attention to when you’re measuring recipe success. This is because engagement means a visitor has interacted with a content variation displayed within your recipe.
Having someone see your content is one thing, but involving them, and moving them to take action is another.
When your content inspires a user to take an action, you're much more likely to convert visitors into customers of your product or service.
Shown as a percentage, Engagement offers insight into the percentage of visitors who have interacted with your content variations.
The +/- % value uses the previously comparable time frame to the date range selected.