It’s important to note the engagement metrics shown in Context are the result of running personalization recipes. Context metrics ONLY display the results from your personalization efforts. Your default store metrics continue to be displayed within Shopify’s Analytics section
Engagement is arguably the most important metric to pay attention to when you’re measuring recipe success. This is because engagement means a visitor has interacted with a content variation displayed within your recipe.
Having someone see your content is one thing, but involving them, and moving them to take action is another.
When your content inspires a user to take an action, you're much more likely to convert visitors into customers of your product or service.
Shown as a percentage, Engagement offers insight into the percentage of visitors who have interacted with your content variations.
The +/- % value uses the previously comparable time frame to the date range selected.
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